Are you an aspiring entrepreneur or side hustler looking to start an online business? One of the most crucial decisions you’ll face is figuring out what products to sell. With millions of options out there, it can be overwhelming to choose items that will resonate with your target audience and drive sales.
In this article, we’ve compiled a list of the top 20 trending products sold by successful US Shopify merchants in 2024. These items have proven popular with consumers and present excellent opportunities for ecommerce businesses.
Key Takeaways
| Ranking | Product Category |
|---|---|
| 1 | Vitamins and Supplements |
| 2 | Skin Care |
| 3 | Makeup |
| 4 | Coats and Jackets |
| 5 | Bicycles |
1. Vitamins and Supplements
The health and wellness industry continues to boom, with more consumers prioritizing their well-being. Vitamins and supplements have emerged as a top-selling category on Shopify, catering to diverse needs such as weight management, immune support, and nutritional deficiencies.
To succeed in this niche, collaborate with fitness and health influencers, highlight customer testimonials, and offer subscription boxes or product bundles.
2. Skin Care
Consumers are increasingly conscious about their skin health and appearance, driving demand for effective skincare products. From anti-aging creams to acne treatments and natural, vegan formulas, this category offers numerous opportunities.
Successful skincare brands often leverage social media influencers, user-generated content, and engaging educational content to build trust and establish themselves as experts.
3. Makeup
The makeup category remains a staple in the ecommerce world, with consumers seeking innovative formulas, trendy shades, and ethical, cruelty-free options. From lip products to eyeshadow palettes and foundations, there’s something for everyone.
Effective marketing strategies for makeup brands include collaborating with beauty influencers, offering makeup bundles or subscription boxes, and leveraging user-generated content to showcase product versatility.
20. Blankets
Blankets offer entrepreneurs endless opportunities to corner a popular niche, such as calming weighted blankets, luxury cashmere blankets, blanket hoodies, and orthopedic dog blankets. The key to success in this market lies in understanding customer needs and delivering a product that exceeds their expectations.
Consider highlighting comfort features, offering personalized options, and leveraging social media campaigns to showcase your unique selling points.
Bonus: Trending Products to Watch
While the above categories dominate the market, keep an eye out for these up-and-coming products gaining traction on Shopify:
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- Water toys
- Trampolines
- Playhouses
- Leis
- Anklets
Finding Your Niche
Identifying a trending product is just the beginning of your entrepreneurial journey. Once you’ve narrowed down your options, it’s crucial to understand your target audience, develop a strong brand identity, and create a comprehensive business plan.
Tools like Google Trends can provide valuable insights into search demand and potential bestsellers. Additionally, monitoring popular hashtags on social media platforms and keeping an eye on online marketplaces can help you stay ahead of the curve.
Remember, success in ecommerce isn’t just about selling a trending product; it’s about delivering an exceptional customer experience, building brand loyalty, and continuously adapting to market shifts.
Start Your Shopify Journey Today
With the right products, marketing strategies, and dedication, you can turn your Shopify store into a thriving online business. Embrace the entrepreneurial spirit, stay agile, and let your passion for your products guide you every step of the way.
Ready to take the plunge? Visit Shopify to explore their powerful ecommerce platform and kickstart your journey today!